About Us

Company Background
Personal Touch Computing was established in 1992.  Its main focus was on-site delivery of desktop training to corporate clients. In 1996 Added Advantage was established, to provide small group training to the SME client base of Global Z-Data and Moores Rowland. In 2000 Personal Touch Computing and Added Advantage merged in order to deliver end-user training and a more seamless service to their customers.

Added Advantage has been growing from strength to strength as a preferred service provider for many organisations.

Added Advantage Today: Empowered Company
October 2005, Libulisa Investments cc, a black female owned company, entered into an agreement with Added Advantage Academy as an enterprise development for a period of six months.  The common objectives were:

  • To mentor Libulisa’s business development.
  • To promote, directly or indirectly with the aim of contributing to the establishment of Added Advantage Academy’s Black Economic Empowerment and the development of Added Advantage Academy as a National Computer Training provider.
  • To structure and strengthen relationships and foster closer co-operation with the objective of Libulisa taking equity in Added Advantage Academy.

At the end of the agreement, Lindiwe Mkize acquired 17% shares of the company making Added Advantage Academy a 26% Black Economic Empowerment Company.

Added Advantage Academy facilitators are experts in their chosen fields of end-user training. Each facilitator brings real business experience and vast computer knowledge that lets them successfully motivate and realise a high level of learning.

Course Material
Our training course material, written in-house,  permits us to adapt and update on demand. The training material is concise and easy to use with lots of exercises to promote effective retention and serve as a reference guide in the workplace.

Training Methods
Added Advantage Academy uses up to date training methodology to prepare today’s business person to use the latest software packages quickly and efficiently. Instructor lead end-user training takes place in classes of 10 delegates. Personal attention is assured. All training involves business-orientated simulations that effectively put the learning material to the test.

Service Delivery with No Limits
Flexible end-user training and training services meet all the needs of our clients.

Services include:

  • record administration and monthly activity reports
  • skills testing
  • full course customisation
  • course development
  • job profiling
  • accredited assessments
  • certified exams and
  • customer support solutions.

Our Facilities
Added Advantage Academy training centre is situated in the heart of the Berea in Durban. Our office location is: Mazars House, 197 Peter Mokaba Road, Morningside.

Our training rooms are air-conditioned and have the latest computer equipment. We also offer secure client parking facilities.


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